Public Relations/Membership

     This week’s blog features Linsey Armstrong and Caleb Hearon, the National Vice-President of Public Relations and National Vice-President of Membership, respectively. The duo will share more about their office and their goals for the year.

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     FCCLA needs YOU to make your digital mark! There are many ways you can help promote and publicize the organization, especially on social media. Search the Family, Career and Community Leaders of America on Facebook and “like” our page to help us reach our goal of 12,000 likes. Follow @NationalFCCLA on Twitter and help us increase to 3,000 followers. You can also help us reach our goal of increasing views and followers of this blog by 5%. If you haven’t yet, be sure to download the FCCLA app!

     We all know there are many ways to describe the Family, Career and Community Leaders of America. It’s an organization that takes us “toward new horizons” and it’s the only Career and Technical Student Organization that has the family as its central focus. However, the description the leaders of FCCLA often prefer is the tagline, The Ultimate Leadership Experience.

     Repetition is a crucial part of promoting and branding the organization. When discussing FCCLA to students, administration, community leaders and elected officials, we encourage you to consistently reiterate the tagline. “The Ultimate Leadership Experience” is a powerful phrase that describes FCCLA. You can also promote this on social media!

     Only with your help can we make brand our organization and make our digital mark! Let’s all work together to spread the red!

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     Membership, something we all have talked about and all wish to improve. Of course, 200,000 plus members is nothing to scoff at, but our ultimate goal is to impact even more students through the Ultimate Leadership Experience! This year we have launched the brand new iRecruit membership recruitment campaign in an attempt to reach 213,000 members by 2013 and with all of your help we can achieve our goal. Through this membership campaign individual winners will receive an iPod touch, free NLC registration for Nashville this summer, and recognition on the national level! You can learn even more about iRecruit by following this link: http://www.fcclainc.org/content/irecruit/

     I hope you will work hard this school year at recruiting new members to make your local, regional, and state associations even better. One of the best ways to “spread the red” is using social media such as Facebook, Twitter, Pinterest, etc. to get your message out there. Let’s get to work this year and take FCCLA “Toward New Horizons” in 2013!